Xinda Financial holds the 2021 Marketing Summary Conference
To summarize experiences, boost morale, and further promote the faster and better development of the company to achieve the goals for 2022, on December 28, 2021, Beijing Xinda Financial Education Technology Co., Ltd. held the annual marketing conference. The meeting was attended by Chairman Zhang Yanfeng, Marketing Center Director Zhang Xiaojie, department managers, and hundreds of sales elites from various marketing regions. The conference was presided over by Zhang Xiaojie, the Director of the Marketing Center.
In the special documentary "Unity and Pursuit - Marketing Special," all participants were passionate and full of energy as they reviewed the marketing efforts of 2021. Throughout the year, Xinda Financial closely followed the development goal of "Quality Improvement Year," and the marketing team united with one heart, striving to catch up and surpass, taking a solid step on the journey towards a brighter future. With everyone working together and pushing forward against all odds, it is in facing challenges that we move forward, ultimately leading to the shining moment for Xinda Financial!
Before the event commenced, Chairman Zhang Yanfeng delivered a speech. He commended the achievements of the Marketing Center throughout the year, emphasizing that in the coming year, while ensuring the overall high-speed growth of the company's sales, the marketing team will advance various market activities based on the core idea of "adhering to three unwavering commitments, achieving three major breakthroughs, and focusing on three major guarantees." Regarding the marketing management team, it is essential to steadfastly adhere to the goals of network
infrastructure development, model market construction, and the rigidity of product prices, as well as the execution of cost control. The objectives include unwavering commitments to customer cultivation, product structure improvement, comprehensive breakthroughs through multi-channel coordination, accelerating the digitization and transformation of marketing,continuously expanding the marketing team, and achieving the coordination of marketing organization and refined operations. Director Zhang Xiaojie of the Marketing Center stated: "This year, with the concerted efforts of all employees, the company has intensified market expansion efforts and acquired new clients such as Huaxia Bank, Industrial Bank, and Chongqing Rural Commercial Bank. As we approach the upcoming year, the market environment is becoming more complex and challenging, with intensified industry competition. The Marketing Center is adjusting its structure and has established a guiding principle of 'building a system, enhancing capabilities, expanding the market, promoting growth, and building the brand.' This aims to consolidate advantages in existing markets, explore new areas and markets, seek new opportunities, and implement market strategies to counter any market invaders. He emphasized the need to be well-prepared, strategically arranged, and maturely organized to navigate the challenges, as facing crises and resolving them is an essential path for a mature organization. In marketing and sales, we should showcase the unique characteristics of Xinda Financial, work together as a team, focus on key initiatives, and ensure victory together!"A purposeful life has direction, and a planned life is even more exciting." Under the guidance of the leaders in the marketing department, the team successively took the stage to sign the declaration of goals for 2022. Each word of the solemn oath echoed with strength, sounding the annual performance charge. Each declaration, infused with unwavering beliefs, bears the responsibility and dedication of Xinda Financial's marketing team. Amidst the passionate and stirring oath slogans, it affirmed everyone's ignited fighting spirit and determination. With high spirits, exuberance, and unwavering confidence, we are bound to achieve this year's performance goals!
Marketing Center Director Zhang Xiaojie led the oath with great passion, embodying the confidence of all marketing personnel in their future work. We will unite our hearts, step forward towards larger goals, and strive to achieve greater success with a spirit that sees the future, collectively creating glory!
With the enthusiastic and uplifting performance of the marketing team, this conference concluded successfully.